Instagram is such an incredible tool for business promotion and growth!  Fun fact: I actually get 90 percent of my clients through instagram!

The platform allows you to showcase your brand, connect with your ideal clients and build a community. It’s an amazing way to market yourself for free! 

Here are my tops tips for showing up on the gram!

Consistency

The top tip I can give is consistency is key! Post at least 3 times a week, show up on stories, engage with your audience, and be authentic! If you really want a challenge, challenge yourself to post every single weekday for a month and keep track of your analytics! Don’t take yourself too seriously and HAVE FUN! Once you start posting consistently you can look back and see which posts do better and then you can make more similar content like those top posts!

Show your face

People love to connect with your brand and seeing the face behind it creates that human connection. This is closely tied in with consistency.  Show your face on stories, in posts, IGTV, lives and reels. It will make you SO much more approachable!

Engage

Don’t post and ghost! Make sure you are engaging with your audience ideally 15 minutes before a post and 15 minutes after. Always reply to comments and ideally within the first hour of posting if possible to help keep that engagement up. Connect with likeminded accounts and most importantly your ideal clients!

Use hashtags 

Make sure to be using appropriate hashtags for your posts. This includes location, niche, ideal clients and your hashtags related to your business and the awesome services you offer! You want to be showing up and easily visible if your ideal client is searching a hashtag for your business. Try to avoid using hashtags that rank very high as they can be oversaturated and your post might not get visibility. There is a lot of back and forth between using 5 – 8 hashtags or all 30. Do a trial and error process and keep track of your hashtag insights to see what works best for you!

Use Content pillars

Content pillars are a great way to rotate through content so you aren’t struggling to come up with ideas.  Have a set of 4-5 pillars that resonate with your business, brand and lifestyle.  These can include educational content, behind the scenes, lifestyle and motivational quotes to give you an example!

Batching content

This is one of my favorite ways to create content.  By setting aside some time each week, you can create content for the following week. Scrambling to post at the last minute can create a lot of stress!  Trust me, I’ve been there! Set aside some time, turn off distractions and start creating.

What are your favorite ways to show up on Instagram? Share your answer with me on ig!

If you are interested in working together, book a discovery call with me.